Welcome to Team KDI


Karl de la Guerra, Inc.


KDI Protective Services

of South Carolina


Safety 360 - A Plan for Personal Protection


(704) 607-8762




Our Mission


At Safety 360, our mission is protection.  

We alleviate fear by empathizing, educating and empowering our clients.  We provide customized training and consultation tailored to individuals, businesses and government entities with a focus on situational awareness, defensive tactics, and, if requested, firearms safety.  The confidence we give our clients today prepared them to be the survivor that returns home tomorrow.

Safety 360 - A Plan for Personal ProtectionTM



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​844 - 4 - KDI - SAF

(844) 452-4723

Why Safety 360?


Safety 360 is the joining of two professional worlds; real estate and protective services.  With over two million active real estate agents in the United States and over 86,004 real estate brokerage firms operating in our country, the need for their safety and security is real and it is vast.


By combining the expertise of these two industries, we've proven to be extremely effective at bringing not only "best practices" in safety and security to real estate providers, but also to instruct on the realities of what dangers exist for real estate agents both in their offices, and while in their communities showing homes, holding open houses, and meeting with potential clients.   

Safety 360 - A Plan for Personal Protection

is your training portal for all of your personal

security needs.

Do you have a personal protection plan?

Let us help you develop one!

Safety 360 Courses


Our Safety 360 curriculum includes the following courses:

  • Safety at Home
  • Safety at Work
  • Safety at Play
  • Safety at Church
  • Developing a Personal Protection Plan
  • Krav Maga I and II
  • Use of Tourniquet 
  • Use of Pepper Spray
  • ​Active Shooter Awareness
  • Firearms Safety


Our Story


Safety 360's story began in 2016.  The connection started out as a simple conversation between two entrepreneurs, Valerie Ashley, a realtor based in Des Moines, Iowa, and KDI founder Karl de la Guerra.

The conversation focused on the increasing need to openly support our nation's law enforcement.


Our partnership has grown to become an ever evolving coalition to change lives through empathy, education and empowerment.  Each day, we put our talents to work creating, developing and tailoring solutions to fit others' needs by creating and delivering individualized Personal Protection Plans.







Valerie Ashley, MCNE 

KDI Division President

Safety 360

Valerie currently practices real estate as a broker associate with Coldwell Banker in Ankeny, Iowa.

She is a graduate of the University of Iowa having obtained her Bachelors of Business Administration with a focus on management, negotiations and entrepreneurship.  

Early in her real estate career it became apparent

she was destined to teach,  Included in her collection of nine designations and certifications, spanning hundreds of hours of study, is her Master Certified Negotiation Expert designation, making her one of only one thousand professionals holding that certification in North America.

She has personally witnessed the dangers of being a real estate agent and promises to make every life she touches happier, healthier and safer.




For More Information

For more information on our Safety 360 program,

contact Valerie at val@safety360team.com.





Upcoming Event

Date: Saturday, July 29, 2017

Course: Full Day of Safety 360 training classes

Location: Freedom Center

                 Rock Hill, SC

Time: 9 AM to 7 PM

Cost: Cost per class to be announced

Note: Pre-registration is

required: ​val@safety360team.com


Congratulations to the team from Paracle Realty www.paraclerealty.com of Fort Mill, South Carolina for their participation in our Krav Maga I class held on Friday, June 31 at Freedom Center in Rock Hill.  Well done! 

Safety 360 - A Plan for Personal Protection

provides community service in conjunction

with Redeeming Joy, a safe place to heal for survivors of human trafficking.